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Article about hit cricket live streaming:
While its pay-TV channel
available on Rogers
Telus
...";"Willow TV Expands Free Cricket Streaming Service. Willow TV is aiming to capture the interest of viewers by offering free access to top-level cricket
hoping it will spark a desire for more. While its pay-TV channel
available on Rogers
Telus
and Bell in Canada
will continue unchanged
Willow has introduced “Willow Sports”—a free streaming service accessible on platforms like Distro
Plex
Karostream
and YuppTV.


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Willow COO Todd Myers described the service as a chance for fans to watch premier cricket matches without charge
highlighting that it already aired games from the ICC Women’s T20 World Cup and a recent men’s tri-series featuring Canada
Oman
and Nepal. Future broadcasts will include select Indian Premier League games as well. Branding itself as North America’s cricket hub
Willow claims to reach over five million South Asians across the U.S. and Canada. Myers noted that since its Canadian launch in May 2019
cricket viewership has expanded
driven by increased immigration and growing awareness of the sport's appeal. The COO emphasised the rising cricket fanbase
observing that while they haven't yet reached hockey’s popularity level in Canada
they’re steadily gaining momentum. He shared that Willow’s 24-hour streaming service aims to broadcast approximately 2
000 live hours annually—about 25% of the year's total hours. This will include some live matches from the 2027 ICC Cricket World Cup
along with milestone performances in taped segments.













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